Audio-Technica (A-T) has agreed a three-year sponsorship deal with the IGF (International Guitar Foundation), a not-for-profit organization promoting the performance, learning and teaching of the guitar in all forms and genres, and for all age groups. A-T becomes ‘exclusive microphone partner’ for events such as the two week Bath International Guitar Festival and the London Guitar Festival, which includes concerts at the Royal Festival and Queen Elizabeth Halls.
Words: Gez Kahan 31/01/2008
The agreement also commits the company to supporting the IGF’s summer schools, guitar camps, and teacher training centres. Other activities include the three day International Guitar Festival at the Sage Arts Centre, Gateshead, and summer schools activities in conjunction with events at the Cardiff Millennium Centre, and during the WOMAD festival, held in association with Peter Gabriel’s Real World Studios.
Harvey Roberts, Audio-Technica’s senior UK marketing manager, Harvey Roberts, feels Audio-Technica can add real value to the IGF’s work. “There is much to teach guitar players of all persuasions about the role of microphones and importance of microphone technique,” he explained. “We are looking to bring our knowledge and skills in those subjects to the IGF curriculum.
