Carlos Santana becomes part owner of a Tequila company

Mon, 18 Jul 2011

Last week, Carlos Santana announced that he had become one of the owners of Casa Noble Tequila company. The legendary guitarist has also joined the Board and will be involved in the development of the brand.

Speaking about the partnership, Carlos Santana says, "Passion, dedication and integrity is what attracted me to Casa Noble Tequila. I feel at home with my new family at Casa Noble. They strive for excellence and don't take shortcuts. Just like the music of Santana, one note or one drop. they are the same thing. You have to feel each note from your heart. Casa Noble and my family have the same origin- Jalisco, Mexico. 

My family roots date back to the 1700's in Jalisco. My father is a Huichol Indian. When I visited the distillery, I immediately felt spiritually connected to the Hermosillo family and Casa Noble. Together we celebrate the gift of life and all of the blessing that come with it. Together we can all make a difference in the world."



For more information visit http://www.casanoble.com/santana.html

Meanwhile, Carlos Santana continues his tour in Europe this month before hading back to North America for a full tour. Find Santana tour dates near you at www.santana.com/tour 
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