Privacy Policy

Licklibrary Ltd (“Licklibrary”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit https://www.licklibrary.com/, create or use a Licklibrary account, purchase or access our products and services, contact us, receive our communications, or otherwise interact with us.

This Privacy Policy is intended for users in the United Kingdom. It is written to reflect the requirements of UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and, where applicable, changes introduced by the Data (Use and Access) Act 2025.

Please read this Privacy Policy carefully. It should be read together with our Cookie Policy and any terms and conditions that apply to your use of our website or services.

Licklibrary Ltd is the controller responsible for the personal information described in this Privacy Policy. This means that we decide how and why your personal information is used.

You can contact us by email at enquiries@licklibrary.com, or by post at Licklibrary Ltd, Unit A Chesham Close, Romford, Essex, RM7 7PJ, United Kingdom.

If you have a question about this Privacy Policy, how we use your personal information, your data protection rights, or a data protection complaint, please contact us using these details.

The personal information we collect depends on how you use our website and services. We may collect your name, email address, account password credentials, account settings, subscription or access status and preferences when you create or manage a Licklibrary account.

If you make a purchase, we may collect purchase and transaction information, such as the products or services purchased, order history, transaction reference numbers, payment status, billing information where applicable, and records needed for accounting or support. Payments are processed by third-party payment providers such as Stripe and PayPal. We do not store your full payment card details on our systems.

If you contact us, we may collect customer support and correspondence information, including messages you send to us, support requests, complaint correspondence, responses to surveys or feedback requests, and records of our communications with you.

If you receive emails from us, we may collect your marketing and communication preferences, mailing-list status, and information about whether our emails are delivered, opened or clicked.

When you visit or use our website, we may collect website, device and technical information, such as your IP address, browser type and version, device type, operating system, time zone, pages visited, referring website, approximate location derived from technical data, cookie identifiers and similar online identifiers. We may also collect usage and analytics information about how visitors and users interact with our website, lessons, courses, emails and services.

We may collect security and fraud-prevention information, such as login records, security event logs, IP addresses, device information, suspected misuse indicators, and information needed to protect our website, users and business. We may also use information where needed to comply with legal obligations, resolve disputes, enforce our terms, respond to lawful requests, or protect our legal rights.

We do not intentionally collect special category personal information, such as information about health, racial or ethnic origin, political opinions, religious beliefs or sexual orientation, through the ordinary operation of our website and services. Please do not provide this type of information to us unless we specifically ask for it and explain why it is needed.
 

We collect personal information directly from you when you create an account, make a purchase, use our services, change your account settings, subscribe to or opt out of marketing, contact us, make a complaint, or otherwise provide information to us.

We also collect certain information automatically when you visit or use our website. This includes information collected through cookies, analytics tools, server logs and similar technologies. More information is provided in the Cookies and analytics section below and in our Cookie Policy.

We may receive limited information from third parties who help us provide our services, such as payment providers, email service providers, analytics providers, hosting providers and customer support systems. For example, a payment provider may confirm whether a payment has been successful, and an email provider may provide information about whether a marketing email has been delivered, opened or clicked.
 

We use your personal information only where we have a lawful basis to do so. The main lawful bases we rely on are performance of our contract with you, our legitimate interests, your consent where required, and compliance with legal obligations.

Account and services. We use your name, email address, login details, account settings, access status and service usage information to create and manage your account, provide access to our website, lessons, courses and services, manage subscriptions or purchases, provide customer support, and send service messages. We use this information because it is necessary to perform our contract with you and because we have a legitimate interest in operating, administering, improving and securing our services.

Purchases and payments. We use purchase and transaction information to process purchases, provide access to paid products or services, issue receipts, manage refunds, respond to payment queries, prevent fraud and keep accounting records. Payments are processed by providers such as Stripe and PayPal. We do not store your full payment card details. We use this information to perform our contract with you, comply with legal obligations and protect our legitimate business interests.

Service communications. We use your contact details and account information to send messages about your account, purchases, service access, security, important service changes and administrative matters. These messages are not marketing messages. We use this information where necessary to perform our contract with you and where we have a legitimate interest in keeping users informed about the services they use.

Marketing. We use your email address, name where available, marketing preferences and email engagement information to send updates about lessons, courses, offers, product updates and other Licklibrary news where permitted by law. We rely on consent where required. In other cases, we may rely on our legitimate interests and the “soft opt-in” rules where you have bought, or shown interest in, similar products or services and have been given a clear opportunity to opt out. You can opt out of marketing at any time by using the unsubscribe link in our emails or by changing your account preferences where this feature is available.

Website analytics and improvement. We use cookies, device information, technical information and usage information to understand how visitors use our website, monitor performance, improve user experience, develop our lessons and services, and keep our website secure. We rely on consent for non-essential analytics cookies where required. We may also rely on our legitimate interests in understanding and improving our services, using aggregated or anonymised information where possible.

Customer support, complaints and data protection rights. We use account information, correspondence, purchase information and relevant records to respond to support requests, manage complaints, deal with data protection rights requests, investigate issues and improve our service. We rely on our contract with you where the support relates to services we provide, on our legal obligations where we handle data protection rights or complaints, and on our legitimate interests in providing support and maintaining accurate records.

Security, fraud prevention and legal compliance. We use account information, login records, IP addresses, security logs, transaction information and suspected misuse indicators to protect our website, users and business, prevent fraud, detect misuse, comply with legal obligations, enforce our terms, respond to lawful requests, resolve disputes and protect our legal rights. We rely on our legitimate interests in security, fraud prevention and legal protection, and on legal obligations where applicable.

Business administration. We may use relevant personal information for business administration, record keeping, insurance, audit, professional advice, financing, restructuring, investment, sale or transfer of all or part of our business or assets. We rely on our legitimate interests in managing and developing our business, and on legal obligations where applicable.

Where we rely on legitimate interests, we consider whether our interests are overridden by your rights, freedoms or interests. You can object to processing based on legitimate interests in certain circumstances, as explained in the Your data protection rights section below.

We use cookies and similar technologies to operate our website, remember choices, improve functionality, understand how visitors use our website and, where applicable, support marketing or measurement. Some cookies are essential for the website to work. Other cookies, such as analytics or advertising cookies, are used only where permitted by law and, where required, with your consent.

We use Google Analytics to collect information about how visitors use our website, such as the number of visitors to different pages and how users interact with the site. We use this information to understand and improve our website and services. We do not use Google Analytics to try to identify individual visitors, and we do not allow Google to do so on our behalf.

You can find more information about the cookies we use, how long they last and how to manage your choices in our Cookie Policy. You can also manage cookies through your browser settings, although disabling some cookies may affect how the website works.

We use a third-party email provider, such as Campaign Monitor, to send service emails and marketing emails. We may collect information about email delivery, opens and clicks to help us monitor, secure and improve our communications.

Service emails are messages about your account, purchases, access to services, important service changes, security or administrative matters. These messages are not marketing emails and may be necessary for us to provide the service.

Marketing emails may include information about lessons, courses, offers, product updates and other Licklibrary news. Where required, we will ask for your consent before sending marketing emails. In other cases, we may send marketing under the “soft opt-in” rules where you have bought or shown interest in similar products or services and have been given a clear opportunity to opt out.

You can opt out of marketing at any time by using the unsubscribe link in our emails or by changing your account preferences where this feature is available. If you opt out, we may keep your email address on a suppression list to ensure that we respect your choice.

We use payment providers such as Stripe and PayPal to process payments. We do not store your full payment card details on our systems. Payment providers process payment information in accordance with their own privacy notices and terms.

We may receive and retain limited transaction information, such as payment status, transaction reference, purchase history and billing information, where needed to provide the service, deal with queries, prevent fraud, maintain business records and meet accounting, tax or legal obligations.

You should review the privacy information provided by Stripe and PayPal to understand how they use your payment information.

We do not sell your personal information. We may share personal information where necessary for the purposes described in this Privacy Policy.

We may share personal information with service providers who help us provide hosting, website operation, content delivery, analytics, email delivery, payment processing, customer support, security, backup, storage, maintenance and other business services. We may also share information with payment providers to process payments, refunds, fraud checks and transaction records.

We may share information with email and marketing providers to send service and marketing communications and manage unsubscribe preferences. We may share information with analytics and cookie technology providers to understand website usage, improve services and manage cookie choices.

We may share information with professional advisers, such as lawyers, accountants, auditors, insurers and tax advisers, where this is necessary for advice, compliance, dispute resolution or business administration. We may also share information with regulators, law enforcement bodies, courts or public authorities where required by law, where we need to respond to lawful requests, or where necessary to protect rights, safety or security.

If Licklibrary is involved in a merger, sale, financing, investment, restructuring or transfer of all or part of our business or assets, we may share relevant personal information with professional advisers, potential buyers or investors, group companies, regulators and service providers where necessary for that transaction.

Where a service provider processes personal information on our behalf, we require them to use the information only in accordance with our instructions and to apply appropriate security measures.

Our website may include links to third-party websites, services or platforms. We are not responsible for the privacy practices of those third parties. You should read their privacy notices before providing personal information to them.
 

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will ensure that appropriate safeguards are in place as required by UK data protection law. These safeguards may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

You can contact us if you would like more information about the safeguards used for a particular transfer.

We keep personal information only for as long as we need it for the purposes described in this Privacy Policy. The exact period depends on the type of information, why we use it and whether we need it for legal, accounting, tax, security, dispute-resolution or compliance purposes.

As a general guide, we keep account information while your account is active and for a limited period after closure. We keep payment and accounting records for the period required by law. We keep customer support and complaint records for as long as needed to handle the matter and demonstrate compliance. We keep marketing preference records for as long as needed to manage your preferences and respect opt-outs. We keep security records for a period appropriate to the risk and purpose, and longer where needed for investigations, legal claims or compliance.

When we no longer need personal information, we will delete it, anonymise it or securely archive it in accordance with our retention procedures.

We take the security of personal information seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, secure communications, monitoring, backup procedures and malware or virus checks.

We use Transport Layer Security (TLS) to help protect email traffic where supported by the sending and receiving email services. If your email service does not support TLS, emails may not be protected in transit. Please take care when sending personal or confidential information by email.

No website, online service or email system is completely secure. You are responsible for keeping your account password confidential and for using a strong, unique password. If you believe your account has been compromised, please contact us as soon as possible.

Under UK data protection law, you may have rights in relation to your personal information, depending on the circumstances.

You can ask us for a copy of the personal information we hold about you. You can ask us to correct personal information that is inaccurate or incomplete. You can ask us to delete your personal information in certain circumstances. You can ask us to restrict how we use your personal information in certain circumstances. You can ask us to provide certain information in a structured, commonly used and machine-readable format, or to transfer it to another provider where technically feasible.

You can object to our use of your personal information where we rely on legitimate interests. You can also object to direct marketing at any time. Where we rely on your consent, you can withdraw it at any time. This will not affect processing carried out before consent was withdrawn.

You also have rights in relation to certain decisions based solely on automated processing that have legal or similarly significant effects. We do not use your personal information to make decisions based solely on automated processing that have legal or similarly significant effects on you.

You can exercise your rights by contacting us at enquiries@licklibrary.com or by writing to us at the postal address in this Privacy Policy. We may need to verify your identity before responding. If someone acts on your behalf, we may need evidence that they are authorised to do so.

If you are unhappy with the way we have handled your personal information, or you believe we have not complied with data protection law, you can make a data protection complaint to us.

Please contact us at enquiries@licklibrary.com with the subject line “Data Protection Complaint”, or write to us at Licklibrary Ltd, Unit A Chesham Close, Romford, Essex, RM7 7PJ, United Kingdom. If you contact us by another route, we will still treat your complaint as received and will direct it to the appropriate person internally.

To help us investigate your complaint, please tell us your name, the email address linked to your Licklibrary account if applicable, what has happened, what personal information is involved, and what outcome you are seeking. We may ask you for information to confirm your identity, and if you complain on behalf of someone else we may ask for evidence that you are authorised to act for them.

We will acknowledge receipt of your data protection complaint within 30 days of receiving it. We will investigate the matter, keep you informed about progress where appropriate, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection. The ICO usually expects you to give us the opportunity to respond to your complaint first. You can contact the ICO at www.ico.org.uk, by telephone on 0303 123 1113, or by post at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Some personal information is needed for us to provide our website and services. For example, if you do not provide the information needed to create an account, process a purchase, verify access or respond to a support query, we may not be able to provide the relevant account, product, service or support.

Where information is optional, we will make this clear where appropriate.

Our website and services are primarily intended for people who are old enough to manage their own online account and make purchases. We do not intentionally collect personal information from children where parental or guardian involvement would be required by law.

If we become aware that we have collected personal information from a child in circumstances where we should not have done so, we will take appropriate steps, which may include deleting the information or seeking appropriate consent. If you believe a child has provided personal information to us inappropriately, please contact us.

We keep this Privacy Policy under review and may update it from time to time. Any changes will take effect when the revised Privacy Policy is posted on our website, unless we state otherwise.

If we make material changes to how we use personal information, we will take appropriate steps to bring the changes to your attention before the new processing begins, where required by law.

This Privacy Policy was last updated on 29 May 2026.